In my mind, there are six crucial components to getting this business model correct, and I’d LOVE to personally coach you to make sure you’re hitting all six of them. Here’s an example of something you’ll learn by training with me:
At a market earlier this month, I met an artist who was setting up for the VERY FIRST TIME. (Eeee!) I had a hunch it was his first market. How did I know? His chair was in front of his table, facing his table. That meant his back was to the market traffic walking by.
When I’m at my markets, I stand behind my table and give the opportunity to make eye contact with anyone who walks by.
I do not sit, unless I am desperate for a break. I know that when I’m sitting, I’m not at eye-level with my customers. So no one’s going to make eye contact with me, and no one’s going to stop and look at my stuff. They mostly only stop and look and talk to me when I’m standing and making eye contact, and saying a friendly hello!
Also, unless it’s just unbearably bright, I don’t wear sunglasses. Or I at least take them off as soon as someone approaches my table. Blocking my eyes like this blocks the human connection needed to make a sale.
I also wear something cute, make sure I get plenty of rest the night before, have my Allegra, Tylenol, and sunscreen with me. I’m not giving the day any chance to get me down.
So, did my new back-to-the-traffic friend have any sales? Unfortunately, not that day. He was such a nice guy, so I gave him some unsolicited advice. I encouraged him to offer some prints of his original pieces in the $10-$15 price range. And he needed a tablecloth. Also noteworthy, he left early because he was in the direct sun in Texas in May without adequate shade (I used my umbrella that day, and I strategically asked the market host for a spot that I knew would not be in the direct sun in the afternoon). You have to make sure you can be somewhat comfortable while you’re standing out there, or you’re not going to want to talk to ANYONE.
I’m not a wizard or anything. I’ve just spent HOURS upon hours at markets now, and there’s something to be said for all that time I’ve put in. I’m observant by nature (that’s the scientist in me), and I’ve paid attention to what works and what doesn’t work. I’ve experimented with pricing, product offerings, displays, signage, where I’m standing, how I engage my customers, and all kinds of stuff. You can either put the time in yourself, or you can hire someone to teach you all these things and get a few steps ahead early on. Your choice!
Want more FREE crochet business advice like this? Put in your email and I’ll send it your way 😉